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Our first masterclass: Turning job ads into fractional work opportunities

Mar 21, 2025
A banner image showing Luke Goodwin, the guest speaker for the masterclass event.

Exciting news – next week we’re running our first masterclass! Each masterclass offers a chance to learn from an expert about a topic that will help you to kickstart or grow your fractional career. For our first masterclass, we’re starting with one of the most important parts of fractional work: how to find clients. This can be a daunting part of fractional work, especially for full-timers who aren’t used to sourcing their own work.

This first session will be run by Luke Goodwin (go and give him a follow), founder of Look Good Learning and host of the Leveraging Freelance podcast. Luke is an experienced digital learning specialist who combines learning experience design with impactful consulting to deliver impact. In this masterclass, Luke will cover:

  • How to identify the ideal job advert
  • Proven techniques to craft persuasive outreach messages
  • Ways to confidently communicate your value and expertise

Here are the important details:

Tuesday, 25th of March
6pm GMT / 2pm ET / 11am PT

Just RSVP to the event, then click the link in the event description to join on the day. If you can’t make it, you’ll be able to watch the recording on the community later.

As we mentioned in our previous blog, going forward these masterclasses will be offered to members of the paid tier of our community (coming early April). However, this first event is available to everyone in the community, so don’t miss out!

Michael, Liam and Rachael :)
The Fractional Hub

P.S. Check out Michael’s appearance on the Fractional.FM podcast from earlier this week for an interesting discussion on fractional work.

P.P.S. We just hit 250 members in the community! How lovely!